The easiest TapMe.plus move is the one that makes a merge immediately. The better move is often the one that puts the upgraded tile where the next merge can happen.
That is the difference between a lucky clear and a planned chain reaction.
Start with the landing spot
Before tapping, ask one question: where will the upgraded number land?
The merged tile stays on the tile you tapped. If the board offers a group of connected 4s, you can often choose more than one target. Tapping the wrong edge may clear the group but leave the new 8 isolated. Tapping the right tile can leave the 8 next to another 8, or in a column where the next drop has a better chance to connect.
Leave room for falling tiles
After a merge, tiles above the cleared spaces fall. New tiles refill the board. This is where chain reactions begin.
A useful habit is to look at vertical space before you tap. Clearing the lower part of the board can pull many tiles downward and create fresh matches. Clearing a small group near the top may score, but it usually changes less of the grid.
Do not chase every match
Some matches are bait. They give points but break a better setup. If you are building toward a higher number, sometimes the best tap is the one that prepares the board instead of spending the setup too early.
TapMe.plus is a casual number puzzle, but high scores come from restraint. You want the board to keep giving you work after the first merge is over.